Web Design Article

Should you build and maintain your business web site yourself or pay someone to do it for you?

Let me answer your question with a couple of my own. Number one: Is building and maintaining web sites the key focus of your business? Number two: Could your time be better spent doing more important things like, oh I don't know, running your business? If your answers were no and yes, respectively, then you have no business building and maintaining a web site.

Remember this: Every minute you spend on tasks that are not related to the key focus of your business is time spent to the detriment of your business. In other words, every minute you spend focusing on tasks that do not contribute to the growth of your business and thereby increase your bottom line is time wasted.

If you want to be a web designer, be a web designer. However, if the key focus of your business is building widgets, it doesn't take a rocket scientist to figure out that your time would be better spent building widgets, not web sites.

Many business owners think they can't afford a professionally designed web site, and that simply is not true. While the old adage "You get what you pay for" is never more true than when applied to web site design, having a professional web designer do the work for you is money well spent. A well-designed web site can bring you a many-fold return on your investment. You can't say that about too many other collaterals.

While it is best to leave web site design and maintenance to the experts, it is up to you (or someone considered a subject matter expert within your company) to provide the designer with the content (text and photographs) that best conveys your company's message to your customers. A web site, no matter how well-designed, is meaningless if it lacks the content required to interest customers in the products you sell or the services you provide.